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9 November 2016
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The invisible advantage - in conversation with Soren Kaplan
By Stuart Crainer; Soren Kaplan
This podcast is part of the Contemporary leadership series
In this podcast, Stuart Crainer talks to Soren Kaplan, author of The Invisible Advantage: How to Create a Culture of Innovation and the bestseller Leapfrogging.
"In today’s environment, there’s no competitive advantage that is sustainable. Which means products, services and technology become absolute or disrupted in record-breaking time these days. The invisible advantage is really about the fact that the only semi-sustainable competitive advantage companies can create is through their culture, particularly the innovation culture."